What is Quality Matters?

In November 2023, Desire2Learn announced a partnership with Quality Matters, emphasizing the transformations happening in education right now and a need for high quality and accessible content for learners.

We are thrilled to see these types of partnerships, as it connects with what we know to be true - the applications of best practices and learner-centric designs are more important than ever as we experience a real shift in the education industry across all sectors.

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Image Description: A woman with medium-dark skin sitting at a desk using a laptop. She is smiling.

What is Quality Matters?

Quality Matters, also known as Q.M., is a non-profit organization based in the United States that is focused on producing consistent high-quality learning content and experiences through a set of standards and processes that are designed for online and blended learning courses.

These standards or criteria are applied using a tool called the Quality Matters Rubric. This rubric is applied to a course through a quality assurance process. If creating courses using the ADDIE framework, as we do at KnowledgeNow, then the Q.M. Rubric would be applied during the “develop” and “implement” stages.

There are rubrics for all levels of education: primary, secondary, post-secondary, and continuing/professional education. Regardless of level of education, Q.M. rubrics ensure that courses are accessible to all students, especially those with disabilities. The rubrics are grounded in research and best practices in online education, and are regularly updated to reflect new findings and trends in the field of eLearning.

Using the Quality Matters Rubric

At KnowledgeNow, we use the Q.M. rubric as a part of our eLearning development processes to help ensure we design the best learning experiences for everyone.

By using the Q.M. rubric in our quality assurance process, the courses we develop for our clients undergo a review to assess the learning objectives, assessments, content, and learner interactions. KnowledgeNow has an employee whose role is dedicated to performing quality assurance reviews, and the Q.M. rubric is one of the tools used in this work.

To apply the Q.M. Rubric to your quality assurance process, you or someone at your organization need to become trained through one of their workshop offerings. Q.M. training also teaches how to write helpful recommendations for course developers to improve the course that was reviewed, as well as improve future eLearning courses.

Image Description: A woman with medium skin video conferencing with a man with medium-dark skin, and a woman with medium-light skin.

More About the Rubrics

At KnowledgeNow we apply this method of evaluation primarily (but not exclusively) on higher education and continuing education eLearning course development. This includes professional development and corporate training for a variety of clientele. Therefore, we use the Continuing and Professional Education (C.P.E.) rubric, which assesses these eight areas:

  1. Course Overview and Introduction

  2. Learning Objectives (Competencies)

  3. Assessment and Measurement

  4. Instructional Materials

  5. Course Activities and Learner Interaction

  6. Course Technology

  7. Learner Support

  8. Accessibility and Usability

Final Thoughts

Is Quality Matters right for you and your organization? That’s for you to decide. There are many ways in which we can evaluate the quality of elearning content. Having different methods of doing so will strengthen your offerings and ensure that many type of regulations are met.

Interested in learning more! Feel free to reach out to chat further about how Quality Matters fits into our process.

Good Luck!


Neil Cole

Neil is the Accessibility and Inclusion Specialist at KnowledgeNow. His role is to provide support throughout the project in terms of identifying source content, understanding our learner audience, ensuring copyright compliance, and a contribution to the overall vision of the project. Neil’s philosophy of teaching includes an anti-oppression and anti-racist framework that focuses on teaching students about diversity, equity, and inclusion to recognize, analyze, and resist domination and oppression in all their forms. Neil has 13 years of experience teaching university liberal arts students using this approach – both in person and virtually.

Neil lives in Fredericton, New Brunswick. He loves gardening and tending to a family of houseplants. He plays drums (although not currently in a band), and is on a daily photography challenge to see how long he can go taking at least one picture everyday.

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